AI-created “brain rot” videos are rapidly gaining popularity online, particularly with younger audiences.These clips often showcase surreal characters, such as a sneaker-wearing shark and a ballerina sporting a cappuccino head. A leading force behind this trend is OpenArt, an AI platform launched in 2022 by two ex-Google employees. The company currently serves approximately 3 million active users each month.
Recently, OpenArt debuted a “one-click story” feature in open beta, allowing users to transform a sentence, script, or song into a 60-second video complete with a story arc. The tool accommodates a broad spectrum of content, from entertaining TikTok shorts to educational explainer videos and YouTube music clips and even holds promise for marketing and advertising.Three templates are available: Character Vlog, Music Video, and Explainer. For the Character Vlog, users upload an image and supply a prompt. If a song is uploaded, the AI interprets lyrics and generates animations in line with the song’s themes, such as visualizing flowers blooming to match the music.
Users can fine-tune videos by revisiting storyboard mode and adjusting prompts, offering greater creative control. With access to over 50 AI models including DALLE-3, GPT, Imagen, Flux Kontext, and Stable DiffusionOpenArt allows creators to choose their preferred tools.The mission of One-Click Story is to lower the barrier for aspiring AI video creators, a field that remains in high demand despite ongoing debate.
While AI video tools offer easier ways to develop unique characters and stories, they also come with significant ethical issues. These range from copying artistic styles and IP violations to risks of misinformation and misuse.During testing, it was found that the Character Vlog sometimes offers options such as Pikachu, SpongeBob, or Super Mario, which could potentially lead to intellectual property disputes. The legal risks were highlighted recently when Disney and Universal sued Midjourney over similar AI-generated images.
Source: OpenArt, founded by ex-Googlers, now lets users create surreal “brainrot” videos from a single sentence with just one click.
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